DNA of Success Review

We all have DNA which forms our blueprint of who we are – the DNA of Success by Jack Zufelt says that how successful we are (or otherwise) is because we also have this mechanism for whether or not we succeed in life. It also says that it is possible to change ourselves so that we actually attract success.

A lot of systems claim this.

So what makes the DNA of Success different?

There’s a good chance that you’ve sampled at least one of the following list:

  • DNA of SuccessPositive affirmations
  • Visualization
  • Walking on hot coals
  • Goal setting
  • Dream boards
  • Subliminal messages
  • Self hypnosis

Personally, with the exception of dream boards, I’ve done all the above and more.

Sometimes, I’ve had good results.

Other times, results have been conspicuous by their absence.

So I approached the DNA of Success with at least some skepticism.

The book starts by asking if you set goals but rarely achieve them, whether or not your affirmations manifest themselves and whether you stay motivated once you’ve stopped listening to the motivational speaker.

It then says that if you fall into the “been there, done that” group with little or no success, the book is for you.

Of course, it would say that!

The next part of the book looks at the five major success techniques: goal setting; listening to motivational speakers; self help books and seminars; affirmations, visualization and subliminals; enthusiasm and positive thinking.

It discusses the ideas behind each of these and explains why, in the author’s view, they are all flawed. You’ll probably recognize some of the examples: writing down goals that stubbornly won’t move from the paper they’re written on into real life, listening to a motivational speaker and losing your motivation within a day or two (maybe less).

Ok. So far it’s familiar territory.

The next part of the book has an examination of why we fail more than we’d like to.

You’ll likely recognize some or maybe even all of the eight different reasons we fail. For instance, most of us have been trained by our instant gratification society to expect too much too soon. And more than once I’ve certainly been guilty of not knowing what I really want.

It’s then onto something that the author calls your Core Desires.

These are the heart of the book. A core desire is something that really drives you to pursue it. Not just something you’d like to have, sometime, maybe. But something that you must have no matter what.

In turn, these desires unleash a thing that Jack calls your Conquering Force. This is the drive that will cause you to actually achieve your desires.

There are plenty of examples of people who have followed their core desires and how they did this. Some of the examples I found I could relate to, others I just skimmed over as they didn’t resonate with me. That’s fine. Chances are that you’ll find at least a couple of examples that will inspire you.

Then – again with lots of examples – comes an explanation of how you need to set your heart (not your mind) onto your core desire. If you’re currently living with your heart’s desire, you’ll spot the truth in this immediately.

Of course, it’s one thing to focus on core desires. Lots of us have problems coming up with them in the first place. The DNA of Success has two crucial questions to help you to decide what your core desires really are.

These are often different from what other people would like your core desires to be. And that’s OK. Otherwise we’d have a country full of brain surgeons or whatever it was that our parents wanted us to be when we grew up.

Once you’ve identified these core desires, it’s time to rate them on a scale of 1 to 100.

Again, help is at hand to help you identify these scores. Together with three well explained examples to make sure you really are on track this time.

And (in case you’re still lost) there are then three case studies of people who have used this process to elicit their core desires and manifest them into their lives.

Followed by many more examples of how this principle has worked for other people.

This social proof is excellent. It doesn’t matter if you can’t relate to all the examples. In fact, you’d be a very strange person indeed if every single one applied to you. But the fact that other people have used the principles in DNA of Success to turn their lives around is reassuring and means that you’re more likely to at least give the ideas a try!

The book also deals with the kind of core desires that when you scrutinize them more closely turn out not to be as “core” as you first thought. But oftentimes they’re clues to your real core desires. As elsewhere, there are lots of examples and help to get you to uncover the things that you really, truly, desire in your life.

I found this section useful as it effectively explained why some of my previous goal setting has worked well but at other times it’s fallen flat on its face.

Once you’ve discovered your core values, the DNA of Success goes on to explain the Success Attitude formula.

Formulas like this make achieving your goals and desires easier because they turn the process into something closer to a recipe. Which means so long as you follow the formula reasonably closely, you’ll get your desired results.

It also shows you how you can make use of any self-help books and programs you’ve got in your library and make them work for you.

DNA of Success also covers how to find mentors to help you in various areas of your life. None of us are strong in every conceivable area, so this part makes sense. There are ten elements to this process, all of which are covered in an easy to understand way.

One of the things that is often left out of self help books is how to turn the ideas into practice. The DNA of Success does its best to make sure that you have as many practical applications to study as possible.

The second half works like a reference section that you can dip into as you need, to see how you can apply the system to various areas of your life.

The areas covered include:

  • Family relationships, including husband and wife as well as parents and children
  • Achieving your financial desires
  • Enhancing your self image
  • Cultivating social relationships
  • Improving your mind
  • Spiritual growth

The book concludes with a chapter on the laws of abundant living. Even if you’ve skipped some of the previous chapters, this is worth reading as it looks into seven key questions to ask yourself to uncover any answer or core desire you’re looking for, including a simple chart you can print out to keep track of your reactions to the questions.

Overall verdict

DNA of Success is well written and explains why you may not have experienced the results you’ve been looking for with other systems.

In many respects, it’s like the “missing link”.

As you read it, you’ll have lots of light bulb moments which will allow you to change the way you think. Often the changes are subtle but their effects are profound.

You can download your own personal copy of the DNA of Success here.